/* ============================================================
   Impulso PYME IA — Estilos de las páginas de servicio
   Se carga SIEMPRE después de /blog/blog-style.css, que aporta
   los tokens de marca, el nav, el menú móvil, el footer, las FAQ
   (.faq-mini), las tablas (.compare-table), .stat-box y .cta-box.
   Paleta: crema #FAF6EF · ámbar #B65325/#9B471F · marrón #2C1A0E
   Contraste verificado WCAG AA sobre crema y sobre marrón.
   ============================================================ */

/* ---------- HERO DE SERVICIO ---------- */
.svc-hero { background: var(--brown-deep); padding: 5rem 1.5rem 4.2rem; text-align: center; position: relative; overflow: hidden; }
.svc-hero::before {
  content: ''; position: absolute; inset: 0;
  background:
    radial-gradient(ellipse 60% 50% at 18% 82%, rgba(212,105,58,0.20) 0%, transparent 60%),
    radial-gradient(ellipse 50% 60% at 82% 18%, rgba(212,105,58,0.13) 0%, transparent 55%);
}
.svc-hero > * { position: relative; z-index: 1; }
.svc-hero .eyebrow { color: var(--amber); font-size: 0.76rem; font-weight: 700; letter-spacing: 0.2em; text-transform: uppercase; margin-bottom: 1.2rem; }
.svc-hero h1 { font-family: 'Fraunces', serif; font-size: clamp(2rem, 5vw, 3.15rem); font-weight: 800; color: #fff; letter-spacing: -0.03em; line-height: 1.12; margin: 0 auto 1.1rem; max-width: 880px; }
.svc-hero h1 em { font-style: normal; color: var(--amber); }
.svc-hero .sub { color: rgba(255,255,255,0.72); max-width: 640px; margin: 0 auto 2rem; font-size: 1.02rem; }
.svc-hero .sub strong { color: #fff; }
.hero-actions { display: flex; gap: 0.9rem; justify-content: center; flex-wrap: wrap; }
.btn-primary { background: var(--amber); color: #fff; padding: 0.9rem 1.9rem; border-radius: 50px; font-weight: 600; font-size: 0.95rem; text-decoration: none; display: inline-block; transition: background 0.2s, transform 0.2s; }
.btn-primary:hover { background: var(--amber-light); transform: translateY(-2px); }
.btn-ghost { background: transparent; color: #fff; border: 1px solid rgba(255,255,255,0.35); padding: 0.9rem 1.8rem; border-radius: 50px; font-weight: 600; font-size: 0.95rem; text-decoration: none; display: inline-block; transition: border-color 0.2s, background 0.2s; }
.btn-ghost:hover { border-color: var(--amber); background: rgba(255,255,255,0.06); }
.hero-trust { display: flex; gap: 1.6rem; justify-content: center; flex-wrap: wrap; margin-top: 2.4rem; font-size: 0.8rem; color: rgba(255,255,255,0.55); }
.hero-trust span { display: inline-flex; align-items: center; gap: 0.4rem; }

/* Alineacion del breadcrumb con el ancho de las paginas de servicio */
.breadcrumb { max-width: 900px; }

/* ---------- CONTENEDOR GENERAL ---------- */
main.svc-main { max-width: 900px; margin: 0 auto; padding: 0 1.5rem 4rem; }
.svc-section { padding: 3.2rem 0 0; }
.svc-section > h2 { font-family: 'Fraunces', serif; font-size: clamp(1.5rem, 3vw, 2rem); font-weight: 700; color: var(--brown-deep); letter-spacing: -0.02em; margin-bottom: 0.9rem; }
.svc-section > h3 { font-family: 'Fraunces', serif; font-size: 1.15rem; font-weight: 600; color: var(--brown-deep); margin: 1.8rem 0 0.7rem; }
.svc-section p { color: var(--text-muted); margin-bottom: 1.1rem; }
.svc-section p strong, .svc-section li strong { color: var(--text); }
.svc-section ul, .svc-section ol { margin: 0 0 1.3rem 1.3rem; color: var(--text-muted); }
.svc-section li { margin-bottom: 0.5rem; }
.svc-section a { color: var(--amber); font-weight: 600; text-decoration: none; }
.svc-section a:hover { text-decoration: underline; }

/* ---------- RESPUESTA DIRECTA (AEO / featured snippet) ---------- */
.answer-box { background: #fff; border: 1px solid var(--border); border-left: 4px solid var(--amber); border-radius: 0 18px 18px 0; padding: 1.5rem 1.7rem; margin: 2.5rem 0 0; }
.answer-box .answer-q { font-size: 0.78rem; font-weight: 700; letter-spacing: 0.1em; text-transform: uppercase; color: var(--amber); display: block; margin-bottom: 0.6rem; }
.answer-box p { color: var(--brown-mid); margin: 0; font-size: 1rem; }
.answer-box p + p { margin-top: 0.8rem; }

/* ---------- TARJETAS ---------- */
.card-grid { display: grid; grid-template-columns: repeat(auto-fit, minmax(250px, 1fr)); gap: 1.2rem; margin: 1.6rem 0 0.5rem; }
.card { background: #fff; border: 1px solid var(--border); border-radius: 20px; padding: 1.6rem; transition: border-color 0.2s, transform 0.2s, box-shadow 0.2s; }
.card:hover { border-color: var(--amber); transform: translateY(-3px); box-shadow: 0 16px 40px rgba(44,26,14,0.08); }
.card .card-ico { font-size: 1.5rem; display: block; margin-bottom: 0.7rem; }
.card h3 { font-family: 'Fraunces', serif; font-size: 1.08rem; font-weight: 700; color: var(--brown-deep); margin-bottom: 0.5rem; }
.card p { font-size: 0.92rem; color: var(--text-muted); margin: 0; }
.card ul { margin: 0.7rem 0 0 1.1rem; font-size: 0.9rem; }
a.card { text-decoration: none; display: block; }

/* ---------- PASOS NUMERADOS ---------- */
.pasos { display: grid; gap: 1rem; margin: 1.6rem 0 0.5rem; counter-reset: paso; }
.paso { background: #fff; border: 1px solid var(--border); border-radius: 18px; padding: 1.4rem 1.6rem 1.4rem 4.2rem; position: relative; }
.paso::before {
  counter-increment: paso; content: counter(paso,decimal-leading-zero);
  position: absolute; left: 1.4rem; top: 1.3rem;
  font-family: 'Fraunces', serif; font-size: 1.15rem; font-weight: 800; color: var(--amber);
}
.paso h3 { font-family: 'Fraunces', serif; font-size: 1.05rem; font-weight: 700; color: var(--brown-deep); margin-bottom: 0.35rem; }
.paso p { font-size: 0.93rem; color: var(--text-muted); margin: 0; }
.paso .paso-meta { display: inline-block; margin-top: 0.6rem; font-size: 0.78rem; font-weight: 600; color: var(--amber); background: var(--amber-pale); padding: 0.25rem 0.7rem; border-radius: 50px; }

/* ---------- PAQUETES / MODALIDADES ---------- */
.paquetes { display: grid; grid-template-columns: repeat(auto-fit, minmax(260px, 1fr)); gap: 1.2rem; margin: 1.6rem 0 0.5rem; }
.paquete { background: #fff; border: 1px solid var(--border); border-radius: 22px; padding: 1.8rem; display: flex; flex-direction: column; }
.paquete.destacado { border: 2px solid var(--amber); box-shadow: 0 18px 44px rgba(182,83,37,0.10); }
.paquete .pq-tag { display: inline-block; align-self: flex-start; background: var(--amber-pale); color: var(--amber); font-size: 0.7rem; font-weight: 700; letter-spacing: 0.06em; text-transform: uppercase; padding: 0.28rem 0.75rem; border-radius: 50px; margin-bottom: 0.9rem; }
.paquete h3 { font-family: 'Fraunces', serif; font-size: 1.2rem; font-weight: 700; color: var(--brown-deep); margin-bottom: 0.4rem; }
.paquete .pq-para { font-size: 0.85rem; color: var(--amber); font-weight: 600; margin-bottom: 0.8rem; }
.paquete p { font-size: 0.92rem; color: var(--text-muted); }
.paquete ul { list-style: none; margin: 0.8rem 0 1.2rem; padding: 0; }
.paquete li { font-size: 0.9rem; color: var(--text-muted); padding-left: 1.5rem; position: relative; margin-bottom: 0.5rem; }
.paquete li::before { content: '✓'; position: absolute; left: 0; color: var(--amber); font-weight: 700; }
.paquete .pq-cta { margin-top: auto; }
.paquete .pq-cta a { display: inline-block; background: var(--amber); color: #fff; padding: 0.7rem 1.4rem; border-radius: 50px; font-size: 0.87rem; font-weight: 600; text-decoration: none; }
.paquete .pq-cta a:hover { background: var(--amber-light); text-decoration: none; }

/* ---------- KPIs ---------- */
.kpi-row { display: grid; grid-template-columns: repeat(auto-fit, minmax(150px, 1fr)); gap: 1rem; margin: 1.8rem 0 0.6rem; }
.kpi { background: var(--brown-deep); border-radius: 18px; padding: 1.4rem 1.2rem; text-align: center; }
.kpi .kpi-num { font-family: 'Fraunces', serif; font-size: 1.9rem; font-weight: 800; color: var(--amber); display: block; line-height: 1.1; }
.kpi .kpi-lbl { font-size: 0.8rem; color: rgba(255,255,255,0.65); display: block; margin-top: 0.35rem; }

/* ---------- CASO / PRUEBA ---------- */
.caso { background: var(--warm-white); border: 1px solid var(--border); border-radius: 22px; padding: 1.8rem; margin: 1.6rem 0 0.5rem; }
.caso .caso-tag { font-size: 0.74rem; font-weight: 700; letter-spacing: 0.1em; text-transform: uppercase; color: var(--amber); }
.caso h3 { font-family: 'Fraunces', serif; font-size: 1.2rem; color: var(--brown-deep); margin: 0.5rem 0 0.8rem; }
.caso dl { display: grid; grid-template-columns: repeat(auto-fit, minmax(140px, 1fr)); gap: 1rem; margin: 1.2rem 0; }
.caso dt { font-size: 0.74rem; text-transform: uppercase; letter-spacing: 0.07em; color: var(--text-muted); font-weight: 600; }
.caso dd { font-size: 0.95rem; color: var(--brown-deep); font-weight: 600; margin: 0.2rem 0 0; }

/* ---------- TESTIMONIOS ---------- */
.testi-grid { display: grid; grid-template-columns: repeat(auto-fit, minmax(240px, 1fr)); gap: 1.2rem; margin: 1.6rem 0 0.5rem; }
.testi { background: #fff; border: 1px solid var(--border); border-radius: 20px; padding: 1.5rem; }
.testi p { font-size: 0.93rem; color: var(--text-muted); font-style: italic; margin-bottom: 0.9rem; }
.testi .testi-autor { font-size: 0.85rem; font-weight: 600; color: var(--brown-deep); }
.testi .testi-estrellas { color: var(--amber); font-size: 0.85rem; letter-spacing: 0.1em; margin-bottom: 0.6rem; }

/* ---------- ZONA DE SERVICIO ---------- */
.zona { background: #fff; border: 1px solid var(--border); border-radius: 22px; padding: 1.8rem; margin: 1.6rem 0 0.5rem; }
.zona-lista { display: flex; flex-wrap: wrap; gap: 0.5rem; margin: 1rem 0 0; padding: 0; list-style: none; }
.zona-lista li { background: var(--amber-pale); color: var(--brown-mid); font-size: 0.83rem; font-weight: 600; padding: 0.35rem 0.85rem; border-radius: 50px; margin: 0; }

/* ---------- FICHA DE CONTACTO ---------- */
.ficha { display: grid; grid-template-columns: repeat(auto-fit, minmax(220px, 1fr)); gap: 1rem; margin: 1.6rem 0 0.5rem; }
.ficha-item { background: #fff; border: 1px solid var(--border); border-radius: 18px; padding: 1.2rem 1.4rem; }
.ficha-item .fi-lbl { font-size: 0.74rem; text-transform: uppercase; letter-spacing: 0.08em; color: var(--text-muted); font-weight: 600; display: block; margin-bottom: 0.3rem; }
.ficha-item a, .ficha-item span { font-size: 0.95rem; color: var(--brown-deep); font-weight: 600; text-decoration: none; word-break: break-word; }
.ficha-item a:hover { color: var(--amber); }

/* ---------- CTA FINAL ---------- */
.cta-final { background: var(--brown-deep); border-radius: 26px; padding: 2.6rem 2rem; text-align: center; margin: 3.2rem 0 0; }
.cta-final h2 { font-family: 'Fraunces', serif; font-size: clamp(1.4rem, 3vw, 1.9rem); color: #fff; font-weight: 700; margin-bottom: 0.7rem; }
.cta-final p { color: rgba(255,255,255,0.68); max-width: 520px; margin: 0 auto 1.5rem; font-size: 0.96rem; }
.cta-final .hero-actions { margin-top: 0; }
.cta-final .cta-nota { font-size: 0.8rem; color: rgba(255,255,255,0.45); margin: 1.2rem 0 0; }

/* ---------- BLOQUE DE ENLACES RELACIONADOS ---------- */
.next-grid { display: grid; grid-template-columns: repeat(auto-fit, minmax(220px, 1fr)); gap: 1rem; margin-top: 1.4rem; }
.next-card { background: #fff; border: 1px solid var(--border); border-radius: 18px; padding: 1.2rem 1.4rem; text-decoration: none; display: block; transition: border-color 0.2s, transform 0.2s; }
.next-card:hover { border-color: var(--amber); transform: translateY(-3px); text-decoration: none; }
.next-card .nc-lbl { font-size: 0.72rem; font-weight: 700; letter-spacing: 0.07em; text-transform: uppercase; color: var(--amber); }
.next-card .nc-tit { font-family: 'Fraunces', serif; font-size: 1rem; color: var(--brown-deep); font-weight: 600; margin-top: 0.3rem; display: block; }

/* ---------- HERRAMIENTAS INTERACTIVAS (checklist) ---------- */
.tool { background: #fff; border: 1px solid var(--border); border-radius: 24px; padding: 1.8rem; margin: 1.6rem 0 0.5rem; }
.tool fieldset { border: none; padding: 0; margin: 0 0 1.4rem; }
.tool legend { font-family: 'Fraunces', serif; font-size: 1.05rem; font-weight: 700; color: var(--brown-deep); margin-bottom: 0.7rem; padding: 0; }
.tool .check-item { display: flex; gap: 0.7rem; align-items: flex-start; padding: 0.55rem 0; border-bottom: 1px solid var(--border); }
.tool .check-item:last-child { border-bottom: none; }
.tool .check-item input { width: 20px; height: 20px; margin-top: 0.15rem; accent-color: var(--amber); flex-shrink: 0; }
.tool .check-item label { font-size: 0.93rem; color: var(--text-muted); cursor: pointer; }
.tool-result { margin-top: 1.5rem; padding-top: 1.4rem; border-top: 1px solid var(--border); }
.tool-score { font-family: 'Fraunces', serif; font-size: 2.6rem; font-weight: 800; color: var(--amber); line-height: 1; }
.tool-nivel { font-size: 1rem; font-weight: 600; color: var(--brown-deep); margin: 0.4rem 0 0.6rem; }
.tool-bar { height: 10px; background: var(--amber-pale); border-radius: 50px; overflow: hidden; margin: 0.8rem 0 1rem; }
.tool-bar span { display: block; height: 100%; background: var(--amber); width: 0; transition: width 0.4s; }

/* ---------- BLOQUE DE DESCARGA ---------- */
.descarga { background: var(--amber-pale); border-radius: 20px; padding: 1.6rem 1.8rem; margin: 1.6rem 0 0.5rem; display: flex; gap: 1.2rem; align-items: center; flex-wrap: wrap; justify-content: space-between; }
.descarga p { margin: 0; color: var(--brown-mid); font-size: 0.93rem; max-width: 460px; }
.descarga a { background: var(--amber); color: #fff; padding: 0.8rem 1.6rem; border-radius: 50px; font-weight: 600; font-size: 0.9rem; text-decoration: none; white-space: nowrap; }
.descarga a:hover { background: var(--amber-light); text-decoration: none; }

/* ---------- AUTOR / E-E-A-T ---------- */
.autor { display: flex; gap: 1.2rem; align-items: center; background: #fff; border: 1px solid var(--border); border-radius: 20px; padding: 1.5rem; margin: 2.6rem 0 0; flex-wrap: wrap; }
.autor img { border-radius: 50%; flex-shrink: 0; }
.autor .au-nom { font-family: 'Fraunces', serif; font-size: 1.05rem; font-weight: 700; color: var(--brown-deep); }
.autor .au-rol { font-size: 0.85rem; color: var(--text-muted); margin-top: 0.2rem; }
.autor .au-txt { font-size: 0.88rem; color: var(--text-muted); margin-top: 0.6rem; flex-basis: 100%; }

@media (max-width: 640px) {
  .svc-hero { padding: 3.5rem 1.2rem 3rem; }
  .paso { padding: 1.2rem 1.2rem 1.2rem 3.6rem; }
  .paso::before { left: 1rem; }
  .descarga { flex-direction: column; align-items: flex-start; }
}